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Scope of Digital Marketing – Why is it bound to grow potentially?

December 17, 2013
Dilip Rajpurohit

The proof of the pudding is in eating. The adage holds true for almost all the things; and this goes for understanding the scope of digital marketing as well. Become a part of a world that is creatively challenging but fulfilling at the same time, and you know what’s in […]

Google SEO

Top 10 Ranking Factors That Influence Local Search Results

November 25, 2013
Dilip Rajpurohit

Search engines are probably one of the best inventions ever, as they are able to find the information you need in a matter of seconds. Search engines use a complex algorithm in order to carry out a users search.When it comes to marketing your local business in Hamilton NZ, the […]

General Google Online Marketing SEO SMO

The Google Zebra Update Is Coming : One More Algorithm Update of Google?

November 14, 2013November 14, 2013
Dilip Rajpurohit

Is there a new algorithm update of Google coming soon? Will Google Officially name it as Google Zebra Update? Seems Google is now dealing with different animal names for their updates to protect endangered species, including Panda, Penguin, but is it worth enough to consider Zebra as an endangered animal and giving it’s […]

Google Online Marketing SEM SEO SMO

6 Reasons to Incorporate SEO into Your Next Budget

October 28, 2013
Dilip Rajpurohit

No matter what type of business you run or what industry you’re in, your company can benefit greatly from SEO. Whether you hire an agency like Home Service Direct to improve your home service business’s online presence or you do your own optimization for your online business, it’s crucial your […]

General

Google Penguin 2.1 is Going Live Today : Matt Cutts

October 5, 2013October 5, 2013
Dilip Rajpurohit

Google Penguin 2.1 is launching today, according to a tweet from Google’s Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect “~1% of searches to a noticeable degree.” Google Penguin 2.0 went live on May 22 and affected 2.3 percent of English-U.S. queries. […]

General

Google Hummingbird Update : Google Introduces New Search Algorithm

September 27, 2013September 27, 2013
Dilip Rajpurohit

Have you noticed recently that Google has gotten a bit better at offering up direct answers to questions? If so, there’s a reason for it: they recently flipped the switch on a new search algorithm they call “Hummingbird”, which focuses on parsing searches as complex questions. Google mentioned the new […]

General Google Online Marketing SEO

Content vs. Link Building – Your Reasons To Choose Content

September 20, 2013September 20, 2013
Dilip Rajpurohit

The SEO and online marketing world has evolved beyond recognition. The practices that once took websites to the top of search engines are now making them being blacklisted by the same search engines. This is mainly because of the shift in focus of the search engines. Google doesn’t really care […]

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