When we create any website and plan to have good business through one of the major search engine like Google by the ways of traffic coming through keyword ranking and other promotion ways like Google AdWords, we prefer SEO (Search Engine Optimization) activities to get better result, traffic and business through Google. But sometime it happens that though we have done all SEO activities, online marketing activities and Search Engine Marketing activities, we may not get accepted results. At that time we always think about what Google says and we look for it’s guidelines and try to follow them.

In my opinion it is better to think about Google’s guidelines from the beginning when we plan to create a website if we do so and follow Google’s Guidelines we can achieve our expected result in less time. Find below details about Google Webmaster Guidelines like Google-friendly site Design guidelines, Google-friendly site content guidelines, Google Quality guidelines, Google Technical guidelines for Creating Google-friendly Websites.

Google Webmaster Websites Design, Content, Quality and Technical Guidelines

Google Webmaster Guidelines

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites.

Design and content guidelines

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
  • Keep the links on a given page to a reasonable number.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
  • Make sure that your elements and ALT attributes are descriptive and accurate.</li> <li>Check for broken links and correct HTML.</li> <li>If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.</li> <li>Review our <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=114016" class="external">image guidelines</a></li> <li> for best practices on publishing images.</li> <p style="text-align: left;"> </p> <p style="text-align: left;"><strong>Technical guidelines</strong></p> <ul> <li>Use a text browser such as <a href="http://www.google.com/search?q=lynx+browser" class="external">Lynx</a> to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.</li> <li>Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.</li> <li>Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. If you’re wanting various server processes to be a little easier to complete, you might want to look at <a href="//www.hostiserver.com/vps" class="external">vps hosting</a> to have your server privately hosted and maintained. The If-Modified-Since feature saves you bandwidth and overhead.</li> <li>Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. Visit <a href="http://www.robotstxt.org/faq.html" class="external">http://www.robotstxt.org/faq.html</a> to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=35237" class="external">robots.txt analysis tool</a> available in Google Webmaster Tools.</li> <li>Make reasonable efforts to ensure that advertisements do not affect search engine rankings. For example, Google’s AdSense ads and DoubleClick links are blocked from being crawled by a <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=156449" class="external">robots.txt file.</a></li> <li>If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.</li> <li>Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.</li> <li>Test your site to make sure that it <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=100782" class="external">appears correctly in different browsers</a>.</li> <li>Monitor your site’s performance and optimize load times. Google’s goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow Internet connections), and we hope that as webmasters improve their sites, the overall speed of the web will improve.Google strongly recommends that all webmasters regularly monitor site performance using <a href="http://code.google.com/speed/page-speed/" class="external">Page Speed</a>, <a href="http://developer.yahoo.com/yslow/" class="external">YSlow</a>, <a href="http://www.webpagetest.org/" class="external">WebPagetest</a>, or <a href="http://code.google.com/speed/tools.html" class="external">other tools</a>. For more information, tools, and resources, see <a href="http://code.google.com/speed" class="external">Let’s Make The Web Faster</a>. In addition, the <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=158541" class="external">Site Performance tool</a> in Webmaster Tools shows the speed of your website as experienced by users around the world.</li> </ul> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="google-acquired-zagat-big-name-consumer-review-service.html" target="_blank" rel="nofollow" class="ufe458efed6c6105afde25d72268f9987"><style> .ufe458efed6c6105afde25d72268f9987 , .ufe458efed6c6105afde25d72268f9987 .postImageUrl , .ufe458efed6c6105afde25d72268f9987 .centered-text-area { min-height: 80px; position: relative; } .ufe458efed6c6105afde25d72268f9987 , .ufe458efed6c6105afde25d72268f9987:hover , .ufe458efed6c6105afde25d72268f9987:visited , .ufe458efed6c6105afde25d72268f9987:active { border:0!important; } .ufe458efed6c6105afde25d72268f9987 .clearfix:after { content: ""; display: table; clear: both; } .ufe458efed6c6105afde25d72268f9987 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #E67E22; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); } .ufe458efed6c6105afde25d72268f9987:active , .ufe458efed6c6105afde25d72268f9987:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #D35400; } .ufe458efed6c6105afde25d72268f9987 .centered-text-area { width: 100%; position: relative; } .ufe458efed6c6105afde25d72268f9987 .ctaText { border-bottom: 0 solid #fff; color: #ECF0F1; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufe458efed6c6105afde25d72268f9987 .postTitle { color: #2C3E50; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufe458efed6c6105afde25d72268f9987 .ctaButton { background-color: #D35400!important; color: #ECF0F1; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://www.seo4world.com/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufe458efed6c6105afde25d72268f9987:hover .ctaButton { background-color: #E67E22!important; } .ufe458efed6c6105afde25d72268f9987 .centered-text { display: table; height: 80px; padding-left: 18px; top: 0; } .ufe458efed6c6105afde25d72268f9987 .ufe458efed6c6105afde25d72268f9987-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufe458efed6c6105afde25d72268f9987:after { content: ""; display: block; clear: both; } </style><div class="centered-text-area"><div class="centered-text" style="float: left;"><div class="ufe458efed6c6105afde25d72268f9987-content"><span class="ctaText">READ</span>  <span class="postTitle">Google announced its acquisition of Zagat - a big name consumer review service</span></div></div></div><div class="ctaButton"></div></a></div><p><strong>Quality guidelines</strong></p> <p>These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.</p> <p>If you believe that another site is abusing Google’s quality guidelines, please report that site at <a href="//www.google.com/webmasters/tools/spamreport?hl=en" class="external">https://www.google.com/webmasters/tools/spamreport</a>. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.</p> <p><strong>Quality guidelines – basic principles</strong></p> <ul> <li>Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”</li> <li>Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”</li> <li>Don’t <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66356" class="external">participate in link schemes</a> designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.</li> <li>Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our <a href="http://www.google.com/accounts/TOS" class="external">Terms of Service</a>. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.</li> </ul> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="incredible-ways-to-use-your-facebook-profile-for-marketing.html" target="_blank" rel="nofollow" class="uec1979d00a9920d9769ea4e3ba884810"><style> .uec1979d00a9920d9769ea4e3ba884810 , .uec1979d00a9920d9769ea4e3ba884810 .postImageUrl , .uec1979d00a9920d9769ea4e3ba884810 .centered-text-area { min-height: 80px; position: relative; } .uec1979d00a9920d9769ea4e3ba884810 , .uec1979d00a9920d9769ea4e3ba884810:hover , .uec1979d00a9920d9769ea4e3ba884810:visited , .uec1979d00a9920d9769ea4e3ba884810:active { border:0!important; } .uec1979d00a9920d9769ea4e3ba884810 .clearfix:after { content: ""; display: table; clear: both; } .uec1979d00a9920d9769ea4e3ba884810 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #E67E22; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); } .uec1979d00a9920d9769ea4e3ba884810:active , .uec1979d00a9920d9769ea4e3ba884810:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #D35400; } .uec1979d00a9920d9769ea4e3ba884810 .centered-text-area { width: 100%; position: relative; } .uec1979d00a9920d9769ea4e3ba884810 .ctaText { border-bottom: 0 solid #fff; color: #ECF0F1; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uec1979d00a9920d9769ea4e3ba884810 .postTitle { color: #2C3E50; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uec1979d00a9920d9769ea4e3ba884810 .ctaButton { background-color: #D35400!important; color: #ECF0F1; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://www.seo4world.com/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uec1979d00a9920d9769ea4e3ba884810:hover .ctaButton { background-color: #E67E22!important; } .uec1979d00a9920d9769ea4e3ba884810 .centered-text { display: table; height: 80px; padding-left: 18px; top: 0; } .uec1979d00a9920d9769ea4e3ba884810 .uec1979d00a9920d9769ea4e3ba884810-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uec1979d00a9920d9769ea4e3ba884810:after { content: ""; display: block; clear: both; } </style><div class="centered-text-area"><div class="centered-text" style="float: left;"><div class="uec1979d00a9920d9769ea4e3ba884810-content"><span class="ctaText">READ</span>  <span class="postTitle">Incredible Ways to Use Your Facebook Profile for Marketing</span></div></div></div><div class="ctaButton"></div></a></div><p><strong>Quality guidelines – specific guidelines</strong></p> <ul> <li>Avoid <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66353" class="external">hidden text or hidden links</a>.</li> <li>Don’t use <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66355" class="external">cloaking or sneaky redirects</a>.</li> <li>Don’t send <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66357" class="external">automated queries to Google</a>.</li> <li>Don’t <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66358" class="external">load pages with irrelevant keywords.</a></li> <li>Don’t create multiple pages, subdomains, or domains with substantially <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66359" class="external">duplicate content</a>.</li> <li>Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=45432" class="external">badware</a>.</li> <li>Avoid <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66355" class="external">“doorway” pages created just for search engines</a>, or other “cookie cutter” approaches such as affiliate programs with <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66361" class="external">little or no original content</a>.</li> <li>If your site participates in an affiliate program, make sure that your site adds value. <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66361" class="external">Provide unique and relevant content </a>that gives users a reason to visit your site first.</li> </ul> <p><strong>When your site is ready:</strong></p> <ul> <li>Submit it to Google at <a href="http://www.google.com/addurl/?continue=/addurl" class="external">http://www.google.com/addurl.html</a>.</li> <li>Submit a <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=40318" class="external">Sitemap</a> using <a href="http://www.google.com/webmasters/tools/" target="new" class="external">Google Webmaster Tools</a>. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.</li> <li>Make sure all the sites that should know about your pages are aware your site is online.</li> </ul> <p><strong>If you determine that your site doesn’t meet these guidelines, you can modify your site so that it does and then <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=35843" class="external">submit your site for reconsideration</a>.<br/> </strong></p> <div class="at-below-post addthis_tool" data-url="https://www.seo4world.com/google-webmaster-guidelines-for-creating-google-friendly-websites.html"></div> </div> <footer class="entry-footer"> <div class="mb-footer-tags"> <span class="tags-links item-metadata categories-list">Tagged in :<span class="categories-list"> <a href="topics/content-guidelines" rel="tag">content guidelines</a> <a href="topics/creating-google-friendly-sites" rel="tag">Creating Google-friendly sites</a> <a href="topics/design-guidelines" rel="tag">Design guidelines</a> <a href="topics/general-guidelines" rel="tag">General guidelines</a> <a href="topics/google" rel="tag">google</a> <a href="topics/google-friendly-web-design" rel="tag">Google Friendly Web Design</a> <a href="topics/google-quality-guidelines" rel="tag">Google Quality guidelines</a> <a href="topics/google-technical-guidelines" rel="tag">Google Technical guidelines</a> <a href="topics/google-webmaster-content-guidelines" rel="tag">Google Webmaster content guidelines</a> <a href="topics/google-webmaster-design-guidelines" rel="tag">Google Webmaster Design guidelines</a> <a href="topics/google-webmaster-guidelines" rel="tag">Google Webmaster Guidelines</a> <a href="topics/google-friendly-site-content-guidelines" rel="tag">Google-friendly site content guidelines</a> <a href="topics/google-friendly-site-design-guidelines" rel="tag">Google-friendly site Design guidelines</a> <a href="topics/my-site-and-google" rel="tag">My site and Google</a> <a href="topics/search-engine" rel="tag">Search Engine</a> <a href="topics/search-engine-friendly-website" rel="tag">search engine friendly website</a> <a href="topics/seo" rel="tag">seo</a> <a href="topics/seo-friendly-website" rel="tag">seo friendly website</a> <a href="topics/webmaster-guidelines" rel="tag">Webmaster Guidelines</a></span></span> </div> </footer> </article> <section id="related-articles" class="page-section"> <header class="related-header"> <h2 class="section-title section-title-2"> Related Articles </h2> </header> <div class="entry-content"> <div class="row row-sm"> <div class="col-sm-4"> <figure class="tm-article-item"> <figcaption class="figcaption-1"> <div class="item-metadata item-metadata-1 posted-on"> <a href="2011/03/11"> March 11, 2011 </a> </div> <h3 class="item-title item-title-medium"> <a href="adtech-new-delhi-2011-interactive-advertising-an-digital-marketing-exhibition-and-conference-by-adtech-at-new-delhi.html">ad:tech New Delhi 2011 – Interactive Advertising an Digital Marketing Exhibition and Conference by ad:tech at New Delhi</a> </h3> </figcaption> </figure> </div> <div class="col-sm-4"> <figure class="tm-article-item"> <figcaption class="figcaption-1"> <div class="item-metadata item-metadata-1 posted-on"> <a href="2015/07/14"> July 14, 2015 </a> </div> <h3 class="item-title item-title-medium"> <a href="top-tips-for-designing-a-great-website-infographic.html">Top Tips for Designing a Great Website [Infographic]</a> </h3> </figcaption> </figure> </div> <div class="col-sm-4"> <figure class="tm-article-item"> <figcaption class="figcaption-1"> <div class="item-metadata item-metadata-1 posted-on"> <a href="2015/12/29"> December 29, 2015 </a> </div> <h3 class="item-title item-title-medium"> <a href="what-will-be-the-next-big-thing-in-retail-infographic.html">What Will Be The Next Big Thing In Retail? 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