When it comes to getting the best online marketing results for your business, a great SEO strategy is essential. However, when it comes to getting the most from your search engine optimization efforts, it’s not just backlinks and website analytics that you’ll need to worry about. In fact, the way in which your brand website is presented to your visitors plays a bigger part than many business owners realize when it comes to their search engine rankings. We’ve listed some of the main visual, design and technical components of your site to consider when it comes to improving SEO and achieving a higher search engine ranking.

#1. Mobile-Friendliness:

With an increasing number of people now using mobile devices such as smartphones and tablets to browse the web, rather than traditional laptop or PC computers, it’s never been more important than it is today to ensure that your website is mobile-friendly. Not only can this have a direct effect on your SEO thanks to guidelines regarding the user experience set up by Google and other search engines, it can also harm your conversions and damage your reputation, since nobody likes to try and navigate an unresponsive website using a mobile device. Failing to have a mobile-friendly website today could seriously harm your SEO and cause your other efforts to go to waste when it comes to improving your search engine ranking.

#2. Broken Links:

If you want to improve your SEO, then a simple way to do so is to go over your website and find any broken links. Any link that shows up as a 404 error or leads to the wrong page can be very harmful to your brand’s search engine optimization efforts, which is why it’s important to find them as quickly as possible and get rid of them as soon as they are discovered. Tools such as SEOcrawler are available to help you easily find broken links on your site and remove them.

#3. Page Speed:

Another factor that could be harming your SEO along with your brand’s reputation is your website’s page speed. When a visitor lands on your site, the last thing that they’re going to want to be doing is waiting around for ages for your website to fully load. On average, if a site does not load in a matter of seconds, the fact is today that most web users will simply leave it and shop somewhere else, usually with one of your competitors. So, along with hurting your search engine ranking, failing to have a quick-loading website could also be having a direct negative impact on your business’ profit and popularity. Thankfully, there are several great tools available to help you determine your site’s loading time and cut it down to a minimum.

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#4. Duplicate Content:

Finally, duplicate content on your site can create havoc when it comes to your SEO. Posting duplicate content can be an easy mistake to make, however, it’s important to ensure that you are constantly checking for anything that is too similar, and adjusting accordingly. Even if the content was all created by you, posting things that are the same will never go down well with Google’s algorithms.

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