Tag Archives: social media

How LinkedIn Social Selling Could Be Used To Boost B2B Sales

social-selling

Most of the companies nowadays want to see an increase in sales during each quarter and much of these responsibilities have to be taken care by the sales reps. For a company that want to stay in the competition, their sales reps will have to think of utilizing the best possible tools they have at their disposal for closing the deal. Social media is considered to be one of the most effective ways in which you could utilize the sales teams for the growth and development of your organization.   

Let’s take a closer look in to some of the best strategies that could be used for driving revenue for the company.

Share content of prospective customers to your network

The best way to enhance your sales prospects would be to establish connection with your leads. The best way would be to get access towards the content that those customers like as well as share and thus helping you to create a strong conversation with your customers. It is of utmost importance whenever your lead is trying to publish the original content on social networking websites such as LinkedIn. Thus you will be able to show the support you have for your customers by re-promoting the content. Almost all businesses would be happier to see their prospective customers sharing content about their brand. However there are a few things you will have to remember. This includes sending a tailored request for your customers to connect whenever you invite your prospect. Selling process can be more personalized by creating a one-to-one relationship with the customers. Thus you will be able to view all their activities once you connect with the customers and there are greater chances of you being able to find more such prospects by connecting with these customers.

Productive Ways to Get People to Read your content and re-tweet

twitter-follower-cloud

It is a great honor as a blogger, when your content will re-tweet again over the time. The reason is that it will make your presence on the internet more pleasurable as well. Since, some productive ways have to be taken by you for re-tweeting the content. Actually, what happens is that, your positive attitude towards the content development will be more effective and you will able to produce the quality content as well. One thing is sure that your audiences are the prime broadcasters of your works. Therefore, you have to comply their expectations through your content. 

Quality

It is a vital issue for you. The reason is that it will create a better atmosphere for your content. Actually, the quality of the content depends on the various factors like information, idea, Search Engine Optimisation ( SEO), platform and others. However, one thing has a similarity, which is that there should be coordination between these factors. Otherwise, it will never be a successful one. Actually, quality is the surveillance point of the performance. Therefore, the content should integrate all its features tightly as well. It is true that when quality shines, then the content will get its exposure more. It is observed that from ideation to completion, whole process of content development should maintain the quality and it should indicate its power in the market as well. 

10 Ways To Use Social Media Sites For Marketing Your Business

In this era of greater and better mobile penetration, almost everyone is resorting to social media platforms for all kind of communications. Be it connecting with friends and family or promoting your business, social media sites can be very effective. Most importantly most of these sites are free and can provide you with material publicity at a minimum expense.

Social media mind map with networking concept words

1) Sign Up On Different Sites: Currently there are many sites which can help you provide publicity for free. Be it Twitter, Facebook, Google+ or even Pintrest or Instagram, you do not need any money to register on these sites and surprisingly almost all of these sites can be very effective platforms to further your business and promote it to a wider audience. Create a page with the name of your business, go through the various rules of the site and start churning out content at a regular basis. You will be able to then engage with users at a much higher frequency.

2) Make A Plan: However your marketing initiatives on the social media sites cannot be haphazard. Chalk out a distinctive plan and how you want to go about achieving it and according create a strategy. For example make a list of your target audience, the kind of professionals you want to market your product to and the type of reach you are aiming at. This will help strategise your plan of action far more effectively and create a scope for long-term gains.

3) Post Regular Update: This alone cannot drive traffic and market your product. For people to know about your product better or avail the service you are providing more frequently. It is important to keep your followers or those on your friend list engaged. For that you need to post regular updates. Some could be about the product, any new innovation, information and utility of the product and all such related updates could be included in the post. The result is it would keep popping up on the news feed of members who are associated with the page regularly thereby maintaining the connect with them.