Tag Archives: social media
By now, you are already aware of the importance of designing digital marketing campaigns based on deeper understanding of audiences. Coming in a very close second spot is cross-channel digital marketing. Consumers have already moved from desktop to mobile and it is time, brands do too. “No single device is enough for today’s digital consumer. Audiences are accustomed to switching throughout the day from PC to mobile to tablet to TV—not to mention multitasking.” (Source: eMarketer).
Cross-channel, cross-device digital world is where today’s audience is. With more and more people engaging in multi-screening, brands need to ensure that their message is not getting overlooked by consumers on any of the popular platforms. In order to get tip and tricks on how to engage digital consumers towards your business, you can attend digital marketing events, wherein you will come across keynote speakers and top digital minds who will deliver key insights into effective digital marketing techniques and methodologies.
The connected customer
Consumers around the globe now expect omni-channel experiences from brands. A consumer today may use up to five devices when making a purchase. Besides, using computers, smartphones, tablets and smart TVs, more and more people are embracing wearable technologies.
In 2015, it was found that consumers are getting increasingly comfortable with going beyond the traditional e-commerce experience and embrace mobile commerce (28%) and shopping via tablets (20%). (Source: DigitasLBi’s Connected Commerce)
Jim Herbert, Managing Partner of DigitasLBi Commerce, says, “Customers want to save time and money whilst being able to choose from more ways to shop than ever before. Mobile is increasingly becoming the platform of choice for bargain hunters on the go, with 85% of those surveyed now using smartphones whilst in-store. A further 55% of consumers claim that smartphones have changed the way they shop altogether.”
In this era of greater and better mobile penetration, almost everyone is resorting to social media platforms for all kind of communications. Be it connecting with friends and family or promoting your business, social media sites can be very effective. Most importantly most of these sites are free and can provide you with material publicity at a minimum expense.
1) Sign Up On Different Sites: Currently there are many sites which can help you provide publicity for free. Be it Twitter, Facebook, Google+ or even Pintrest or Instagram, you do not need any money to register on these sites and surprisingly almost all of these sites can be very effective platforms to further your business and promote it to a wider audience. Create a page with the name of your business, go through the various rules of the site and start churning out content at a regular basis. You will be able to then engage with users at a much higher frequency.
2) Make A Plan: However your marketing initiatives on the social media sites cannot be haphazard. Chalk out a distinctive plan and how you want to go about achieving it and according create a strategy. For example make a list of your target audience, the kind of professionals you want to market your product to and the type of reach you are aiming at. This will help strategise your plan of action far more effectively and create a scope for long-term gains.
3) Post Regular Update: This alone cannot drive traffic and market your product. For people to know about your product better or avail the service you are providing more frequently. It is important to keep your followers or those on your friend list engaged. For that you need to post regular updates. Some could be about the product, any new innovation, information and utility of the product and all such related updates could be included in the post. The result is it would keep popping up on the news feed of members who are associated with the page regularly thereby maintaining the connect with them.
There may be a number of people out there who would be quick to refute this fact, but did you know that prioritizing more on visual content in your social media endeavors could actually improve your social media growth? This is due to the simple fact that our minds are hard-wired to get hooked to images first, rather than words. Those who might say otherwise should consider the scientific facts that back this claim.
We’re halfway through 2015 already. It’s the perfect time to look at some of the marketing trends we’ve seen this year. It’s also the perfect time to look at what may be next. The world of advertising and marketing is ever-changing. What was popular last month may not be effective a few months later. To keep you up to date, we’re going to take a look at the predicted top marketing trends for the next 12 months.
Long gone are the faceless organizations from yesteryear. Now, it is all about being as human as possible. Brands are putting all of their efforts into providing customers with a more personal experience. We’ve seen this become quite popular on social media. Now, social media managers sign their names off on the tweet. Customer service representatives use their names in Facebook communications. It’s all about becoming a face and not just another big name organization. If you want to piggyback onto this trend, then you need to build solid connections with customers. This is the only way to provide that human experience that potential customers are crying out for.