Search Engine Optimization (SEO) is a basic necessity for businesses to survive in the online marketplace. SEO is widely used by individuals and business to optimize their websites in order to achieve a prominent place on the search engine’s result page (SERP), thereby drawing the attention of users looking for […]
Alternatives to Google Analytics Website Analysis tool
By MAT BENNETT at Search Engine Journal Since its launch in 2005 Google Analytics has become almost unassailable in the world of website analytics, with 57% of the world’s 10,000 most popular websites using the popular site statistics suite. Prior to the arrival of Google Analytics, the choices were largely between the […]
How Search Engines Work : Learn About Search Engines & Their working
By Mike Grehan at Search Engine Watch It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Practice Guide”. It was a very big seller and, in fact, it carried on selling through to the beginning of […]
Interview with the Chris Boggs, President of SEMPO
By MELISSA FACH at Search Engine Journal, I interviewed the Chris Boggs via telephone and it was a very exciting geek-like conversation. We discussed SEMPO and upcoming conferences where you can see him, but more importantly we talked about the major issues he sees as SEMPO President. We also discussed Panda and what marketers […]
Google Algorithm Update 2012 : Google’s Latest Algorithm Changes (They Don’t Include Panda)
By Chris Crum at WebProNews Landing page quality matters more in image search As you may know, Google has been putting out a monthly list of algorithm changes it has been making, as part of the company’s initiative to be “more transparent”. Google will never put out the entire secret sauce of […]
QR Codes for Marketers : Top 14 Things Marketers Need to Know About QR Codes
By Angie Schottmuller at Search Engine Watch I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a […]
Tip-Related Articles for SEO, Social & Internet Marketing : Collection of 2012
By MELISSA FACH at Search Engine Journal Here is a small collection of articles giving suggestions on SEO, content marketing, social media and Internet marketing for 2012. I know we are all hoping for a successful 2012; perhaps some of the information in these articles can help you plan for the upcoming […]