Tag Archives: Social Media Optimization
In this era of greater and better mobile penetration, almost everyone is resorting to social media platforms for all kind of communications. Be it connecting with friends and family or promoting your business, social media sites can be very effective. Most importantly most of these sites are free and can provide you with material publicity at a minimum expense.
1) Sign Up On Different Sites: Currently there are many sites which can help you provide publicity for free. Be it Twitter, Facebook, Google+ or even Pintrest or Instagram, you do not need any money to register on these sites and surprisingly almost all of these sites can be very effective platforms to further your business and promote it to a wider audience. Create a page with the name of your business, go through the various rules of the site and start churning out content at a regular basis. You will be able to then engage with users at a much higher frequency.
2) Make A Plan: However your marketing initiatives on the social media sites cannot be haphazard. Chalk out a distinctive plan and how you want to go about achieving it and according create a strategy. For example make a list of your target audience, the kind of professionals you want to market your product to and the type of reach you are aiming at. This will help strategise your plan of action far more effectively and create a scope for long-term gains.
3) Post Regular Update: This alone cannot drive traffic and market your product. For people to know about your product better or avail the service you are providing more frequently. It is important to keep your followers or those on your friend list engaged. For that you need to post regular updates. Some could be about the product, any new innovation, information and utility of the product and all such related updates could be included in the post. The result is it would keep popping up on the news feed of members who are associated with the page regularly thereby maintaining the connect with them.
There may be a number of people out there who would be quick to refute this fact, but did you know that prioritizing more on visual content in your social media endeavors could actually improve your social media growth? This is due to the simple fact that our minds are hard-wired to get hooked to images first, rather than words. Those who might say otherwise should consider the scientific facts that back this claim.
How to Use Social Media to Drive your Business?
Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition, higher conversion rates, increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for.
Without SEO, nobody can find you or your company. If you want your website to be popular, you need to ensure that you pay attention to the ever-developing world of search engines. There is no point hosting a site and hoping that people will stumble on it at some point. That ‘build it, and they will come’ mentality means that you are on a one-way path to failure. Read these SEO secrets and start changing your website for the better right now.
Excellent social media will improve your rank
Link-building is vital when it comes to your ranking, but what about social media activity? Everybody knows that getting backlinks will enhance their rank, yet few people realize that there is more to it than that. Links on social platforms, such as Facebook and Twitter, will also help boost your SEO rank. You should make sure that your social media presence is top notch if you hope to appear on the first pages of Google.