Tag Archives: Search Engine
By Matt Cutts at Google Webmaster Central Blog
In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.
As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.
By George Michie at Search Engine Land
At the most recent Search Insider Summit, Aaron Goldman moderated a terrific panel titled “The Perfect Search Engine” (video here). Panelists evaluated how the perfect search engine (“PSE”) might take information (voice, text, other signals), how it should display that information, and what factors should carry the most weight in ranking results.
Overall, the discussion was great, but chopping up the issue into facets missed the broader implications of PSE. So, I thought I’d close out my blogging for 2011 with a prescription of my own and how such changes could impact paid advertising.
Let’s start from first principles and address the question: “What do users want from a search engine?”
The most concise answer might be: we want the engine to provide results that match our intent.
When I search for “pictures of Abraham Lincoln” I want the results to be images of Abraham Lincoln, not websites that have those images. If I search for “Newton’s gravitational constant” I’d like PSE to give me the number, not websites where I might find that information. If I search for Walmart, why not take me to their website directly, or perhaps to a map if I’m searching on a mobile device?
When we create any website and plan to have good business through one of the major search engine like Google by the ways of traffic coming through keyword ranking and other promotion ways like Google AdWords, we prefer SEO (Search Engine Optimization) activities to get better result, traffic and business through Google. But sometime it happens that though we have done all SEO activities, online marketing activities and Search Engine Marketing activities, we may not get accepted results. At that time we always think about what Google says and we look for it’s guidelines and try to follow them.
In my opinion it is better to think about Google’s guidelines from the beginning when we plan to create a website if we do so and follow Google’s Guidelines we can achieve our expected result in less time. Find below details about Google Webmaster Guidelines like Google-friendly site Design guidelines, Google-friendly site content guidelines, Google Quality guidelines, Google Technical guidelines for Creating Google-friendly Websites.