Tag Archives: Panda Update
Every business is bound to bump into one as they offer entrepreneurs their services. They speak of SEO or search engine optimization as if it were a subject included back in high school. Therefore, for those laymen that might be confused especially at this point when a single search about SEO brings up a multitude of red flags, we’ll try to clearly explain what you might be seeing.
Firstly, we’ve heard plenty of gossips around business owners that SEO is in fact dead, and there is no point in banking any of your online marketing investment into it. Primarily, they are basing this conclusion from some light reading about how Google has been revamping its search engine algorithm. True enough, when someone does a search about SEO on Google, you’d surely be greeted with forums, blog posts, and news about how the Panda and the Penguin update have changed the landscape in a span of a few short months. Worst is if you’ve landed in a forum when a bunch of SEO experts whine about how the two updates is making their businesses obsolete.
As someone who’s been making a living online, personally, I’m sick of it. I’m tired about how these so called experts talks about how Google is such a bad guy as if their clients have no way of finding their discussions thread. Because no matter how you wouldn’t like to admit, if you’re running an online business, there is no getting around the fact that you have to comply with what Google wants. Moreover, if all we do is talk about how Google is ruining our business for the better part of our day, then we’re basically scaring them away right?
By Barry Schwartz at Search Engine Land
Google has confirmed reports of a Panda update with us. Thye company told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh.
I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda.