Search Engine Optimization: A Critical Overview

With the advent of the internet men started becoming dependent upon this technology at all spheres of life. One aspect of human life that was most influenced was communication. Communication forms the base of a civilization and that of a business too. Until and unless an enterprise can advertise his goods or services properly the Return on Investment would not be an enthusiastic one. Since internet is the fastest way to reach out to people, the business houses started coming up with their own websites.

Internet Marketing and SEOHowever, just having a website isn’t the solution to all problems. As the market gets all the more competitive, most of the companies today have their own websites. This is where the problem for individual companies lies. Let us take an example, where a user needs to have some information on insurance providers and their services. What is he going to do? He will search with some phrased or keyword in the internet and look for a company that serves his needs. When the search engine shows the results, which can amount over to some thousands, he will surely restrict his clicks to the first few results. Therefore, the rest of the website would go into oblivion.

Search Engine Optimization is basically those set of techniques that have a direct effect on the search engine ranks of the websites. There are quite a few aspects to these techniques. However, they can broadly be classified into two different parts, which are called, On Page Techniques and off Page techniques.

On Page Optimization

The On Page techniques, on a basic level can be called the strategies that are meant to deal with the look and content of the websites. Their main aim is to make the website as much user-friendly as possible. The contents and articles must be unique and there must be correct arrangement of the Meta tags and descriptions. Dull articles, stuffed with flowery words and no information are not encouraged. The quality matters.

Off Page Optimization

On the other hand the Off Page optimization techniques are of a varied range. There are a number of ways through which the SEO companies serve the Off Page Optimization. Some of the most important techniques are as follows,

1.        Article Submission

2.        Guest Blogging

3.        Search Engine submission

4.        Forum Postings

5.        Link Exchange

6.        Photo Sharing

All of the above steps are aimed at bringing in as much traffic to the websites as possible. The more the traffic the more will be the possibilities of a better business.

White Hat and Black Hat SEO Techniques

From the perspective of their qualities and legitimacy the SEO techniques are generally of two types. Some of the techniques are termed White-Hat techniques while others are the Black-Hat techniques. The former group is officially permitted by Google, while the later group is not. Black hat techniques are referred to techniques such as keyword stuffing and spinning of articles etc. these techniques might result to immediate success for the website, but in the long run Google or any other website is surely going to penalize it. It might lead to catastrophic results for the website.

Search Engine Optimization Service is a time-consuming process but its final results are more than satisfying and can actually help a business reach the heights of success.

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

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