By DAVID ANGOTTI at Search Engine Journal
Facebook, which has been built on the premise of people using their birth names rather than pseudonyms, will soon allow prominent public figures and celebrities to use a nickname instead of their real name. In the past, Facebook has had a “real name policy” that has required users to only use their real birth names. Starting today, verified accounts will be allowed to use pseudonyms in lieu of real names.
For example, Marshall Bruce Mathers III will no longer have to use his birth name and can now use his stage name of Eminem on his Facebook profile. In addition, he could choose to have both his real name and his stage name displayed in the following format: Marshall Bruce Mathers III (Eminem) However, prior to using his stage name or changing the display preference, he would be required to verify his Facebook account.
To verify the Facebook account, a user is required to upload a scanned form of photo identification. The verification process requires either one government issued photo ID (passport, driver’s license, or similar) or two other forms of photo ID (school or work ID). After Facebook has verified the account, the company will permanently delete the file containing the scanned images of the ID.
Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sales copy to help you convert you have to write for multiple demographics and audiences at the same time. To make a sale or to pick up another fan you have to create trust and the best way to create trust is to meet the particular needs of the reader.
When Twitter announced they were instituting a
