Category Archives: Online Marketing
How to Maintain a Good Relationship with Your SEO and Web Marketing Company
By MELISSA FACH at Search Engine Journal
Side note, I am talking about reputable SEO & Web marketing companies and consultants in this post. Do your homework.
If your business is considering working with an SEO and Web marketing company (or consultant) I have 12 suggestions below that could help your business relationship remain a good one.
I think there are times that businesses don’t realize that their behavior is offensive to those they are working with – this can be from a lack of understanding or after dealing with many employees & vendors they forget how to respect others.
I can tell you that this is one industry that has no issue with firing clients and here are a few reasons why:
- What we do makes our clients a lot of money. We make you a lot more money than you pay us and when we don’t get respect we have no reason to stay involved.
- There is always another client that will appreciate what we do and treat us right.
- Life is too short to be stressed and irritated over a client. We have families for that and we don’t need it at work.
A Timeline of Google Algorithm Changes & Updates [Infographic]
By MELISSA FACH at Search Engine Journal
Outrider has offered a very informative and historical infographic that offers a timeline of Google Algorithm Changes. All SEO’s can use this IG as a tool for learning, the ability to have conversations with respected SEO’s and to try gather an understanding of Google’s thinking and strategies for their search engine. Outrider also offers a full list of resources they used to gather this information -> Google Algorithm Resources.
Click to expand size.
Facebook Launches Verified Accounts: Nicknames and Pseudonyms Now Allowed
By DAVID ANGOTTI at Search Engine Journal
Facebook, which has been built on the premise of people using their birth names rather than pseudonyms, will soon allow prominent public figures and celebrities to use a nickname instead of their real name. In the past, Facebook has had a “real name policy” that has required users to only use their real birth names. Starting today, verified accounts will be allowed to use pseudonyms in lieu of real names.
For example, Marshall Bruce Mathers III will no longer have to use his birth name and can now use his stage name of Eminem on his Facebook profile. In addition, he could choose to have both his real name and his stage name displayed in the following format: Marshall Bruce Mathers III (Eminem) However, prior to using his stage name or changing the display preference, he would be required to verify his Facebook account.
To verify the Facebook account, a user is required to upload a scanned form of photo identification. The verification process requires either one government issued photo ID (passport, driver’s license, or similar) or two other forms of photo ID (school or work ID). After Facebook has verified the account, the company will permanently delete the file containing the scanned images of the ID.
9 Audiences Your Content Marketing Should Address
By MELISSA FACH at Search Engine Journal
Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sales copy to help you convert you have to write for multiple demographics and audiences at the same time. To make a sale or to pick up another fan you have to create trust and the best way to create trust is to meet the particular needs of the reader.
My background is in Psychology and I use that background to enhance our client’s marketing efforts. Whether it is content, web design and development, social media or paid search everything is based around how to create trust and reach multiple, broad audiences.
You have to cover your bases in each page or post and when I write I try to cover 9 bases. I have written about this before, but the SEJ audience has not seen it so I am going to review it again.
How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value
By Trond Lyngbø at Searcn Engine Land
“Why can’t you just give me a straight answer?”
Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!”
I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same.
“It depends. On many things. Because SEO is not a turn-key solution you plug in to play.”
“Wait. You’re an expert – and you can’t tell me what you’ll charge?!”
That’s when I explain why and when SEO matters, and the dynamic process of fixing my price for SEO consulting.
Broadly speaking, here’s what I share – and 3 analogies I use to make it easier to understand – buying a car, an iceberg or a dam!
