Category Archives: Google
Google Penguin Update : Google Launches “Penguin Update” Targeting Webspam In Search Results
By Danny Sullivan at Search Engine Land
Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. Going live today, Google says the “Penguin Update” will impact about 3% of search queries.
From the company’s posts on the Inside Search and Google Webmaster Central blogs:
In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.
Fighting Web Spam
7 Ways to Use Visitor Intelligence in SEO & Marketing
By Erez Barak at Search Engine Watch
You’re a search engine optimization hero. You’ve done all of the requisite work to set-up and improve the health of your site’s SEO. You’ve got the balance right, so that your site isn’t over-optimized and free from risk of being penalized by the search engines.
Things are humming. You’re ranking for your target keywords, you’ve succeeded in driving traffic to your website, visitors are converting and leads are now sitting plentiful in your CRM.
In This Bright SEO Future, Don’t Forget The Basics
By Kerry Dean at Search Engine Land
We finally made it to April, folks! And I say this with more joy than usual, since March was acrazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, you should give yourself a high five.
I mean, “Holy haberdashery, Batman!”. March 2012 was one for the history books! But now it’s all over. There’s nothing to be scared of any more. Pretty soon everything will be back to business as usual. Or will it? Dun..Dun.. Dunnnn!!!
The Reddit Guide to Massive Traffic
By NEIL PATEL at Search Engine Journal
Like Pinterest and Tumblr, Reddit isn’t a perfect fit for all web marketers…yet, if you can figure out how to use it as a tool in your SEO toolbox you can drive massive traffic to your site.
But be warned…unlike Pinterest or Tumblr, take the wrong marketing steps on reddit and you could get eaten alive.
Sounds pretty tough for a massive sharing community, doesn’t it? That’s what happens when you are dealing with a young, skeptical, liberal, geeky, internet-literate, and ever-so-meta audience.
What Customer Services Can Learn from SEO : Analytics, Social Networking
By KEVIN GIBBONS at Search Engine Journal
The principles guiding search engine optimisation are sound business goals for all areas of a company, including customer service. From showing off how local you are, to putting quality of calls above quantity, here’s what your customer services team can learn from SEO…
Analytics
A good SEO campaign is informed by feedback from your web analytics – highlighting the most valuable keywords on your site and helping to identify any areas that may have been missed.
If your site has a Frequently Asked Questions page or a Knowledge Base, however, analytics can also help you to understand your customers’ most common problems. Are they searching for product manuals? Perhaps your documentation isn’t in plain enough English. Discounts and special offers? Maybe you need to advertise your deals more visibly.
