Category Archives: General
How To Become A Panda’s Best Friend – Surviving Or Recovering From A Panda Update
By JOHN HOLLOWAY at Search Engine Journal
With the launch of Panda, SEOs are more nervous than ever when it comes to their site’s survival in the search results. The mood has become more and more tense with many publishers scrambling to “fix” their pages in hopes of redemption. People are reading horror stories of seemingly innocent websites being affected by Panda. How can you be sure that you won’t find yourself in this same situation?
Whether you are an in-house or freelance SEO, altering your approach to search marketing can help you increase your chances of surviving or recovering from a Panda update. Here are a few things to take into consideration when planning your approach.
Better Content
Facebook Launches Verified Accounts: Nicknames and Pseudonyms Now Allowed
By DAVID ANGOTTI at Search Engine Journal
Facebook, which has been built on the premise of people using their birth names rather than pseudonyms, will soon allow prominent public figures and celebrities to use a nickname instead of their real name. In the past, Facebook has had a “real name policy” that has required users to only use their real birth names. Starting today, verified accounts will be allowed to use pseudonyms in lieu of real names.
For example, Marshall Bruce Mathers III will no longer have to use his birth name and can now use his stage name of Eminem on his Facebook profile. In addition, he could choose to have both his real name and his stage name displayed in the following format: Marshall Bruce Mathers III (Eminem) However, prior to using his stage name or changing the display preference, he would be required to verify his Facebook account.
To verify the Facebook account, a user is required to upload a scanned form of photo identification. The verification process requires either one government issued photo ID (passport, driver’s license, or similar) or two other forms of photo ID (school or work ID). After Facebook has verified the account, the company will permanently delete the file containing the scanned images of the ID.
How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value
By Trond Lyngbø at Searcn Engine Land
“Why can’t you just give me a straight answer?”
Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!”
I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same.
“It depends. On many things. Because SEO is not a turn-key solution you plug in to play.”
“Wait. You’re an expert – and you can’t tell me what you’ll charge?!”
That’s when I explain why and when SEO matters, and the dynamic process of fixing my price for SEO consulting.
Broadly speaking, here’s what I share – and 3 analogies I use to make it easier to understand – buying a car, an iceberg or a dam!
Why SEO Matters
Thirty Years Of Apple Products In 30 Seconds
By Shaylin Clark at WebProNews
In April, 1976 Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Shortly thereafter they began selling the Apple I. In the thirty-six years since, Apple has released hundreds of products. Some have been flops. Others have revolutionized – or even created – entire markets.Now one YouTube user has created a video showing (almost) every product from Apple’s three and a half decades in thirty seconds. There are no words and no labels on the products, so you’ll have to see which ones you can recognize on your own.
Check it out below Video Shows Every Apple Product In 30 Seconds:
Blogger Country-Specific URL : Google Blogger URL Redirects Censor International Users
By DAVID ANGOTTI at Search Engine Journal
When Twitter announced they were instituting anew censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny. The change, which deploys a country-specific URL to the Blogger platform, will allow Google to censor and remove content on a country-by-country basis similar to the new Twitter policy.
