Monthly Archives: July 2012
Search Engine Optimization,the process of increasing the visibility of a website or page in a search engine’s results, is every entrepreneur’s best friend. It is a means of constructing and analyzing individual web pages and sites,so that they are discovered and indexed by various search engines. After all, what good is your beautiful site when no one even knows that it exists?
How Good SEO Gives Your Business Better Exposure
SEO makes the content of your website more visible, relevant, and easier to read by search engines using their crawling and indexing software. Without good SEO, it is like trying to find a person who has no telephone number or address. Good SEO allows potential customers to find your business more easily. Without optimizing your website for the search engines, you are leaving thousands of potential customers uninformed.
The traffic to your website without good SEO is likely to be low, and prospective customers may not even know that your website exists in the first place. You could have the best web design company in the world design a spectacular website for you, but without enough traffic to convert into sales, you will not see a return on your investment.
By DAVID ANGOTTI at Search Engine Journal
Earlier this afternoon, Yahoo! announced that it has appointed Marissa Mayer as its next President and CEO. The company is undoubtedly hoping that Mayer, who is Yahoo’s third chief executive in under a year, can help recapture some of the search engine’s lost market share. Since the majority of industry analysts and insiders were predicting the job would be awarded to interim CEO Ross Levinsohn, the announcement was completely unexpected and shocked the industry.
Although Mayer has less executive experience than her predecessors, she was one of Google’s first employees, and she has been instrumental in their success. In addition, she has a Master’s degree in computer science from Stanford University, and she has a comprehensive understanding of both the technical and business challenges that Yahoo currently faces.
During Mayer’s 13 years at Google, she held many positions, including engineer, designer, product manager, and executive. She was Google’s twentieth employee, its first female engineer, and, most recently, the executive that led Google’s local and location division. Even though she was a rising star and a stellar spokesperson for Google, there has been speculation about tension between Mayer and Larry Page’s senior leadership team.