When Google+ was first launched, marketers were unaware of its potential and the impact it will have on the SEO market. But with the passage of time it became clear that google+ is going to be an essential part in the online marketing of brands. Google being the giant in the search industry sorts out content from Google+ to its search results. It is gaining momentum in the SEO world as well. So it will be profitable for if you maintain an active profile on Google+, even if your audience may not be there for you. The following points will give a detailed explanation as to why google+ is vital criteria for SEO ranking:

1. Google+ was launched in the month of March 2011. Initially it was limited to the google profiles only but recently they have covered the whole of web and the +1 bottom seems to be everywhere. Google effectively uses the +1 bottom to tweak its search results. Whenever a user clicks a +1 bottom it reflects that they recommend and trust that site, Google+ uses this information to rank the Search results. Google also stresses that the +1 feature enable users to share and discover relevant content from the community of people they already know. Each +1 vote comes from a unique IP address and from verified user accounts. Make sure you have the +1 bottom enabled on all of your website pages and particularly on the home page. All you need to do is add few sections of coding in your site to connect your site with your google+ profile.