Monthly Archives: November 2011
Explaining SEO, Role by Role (SEO for CEO, CTO, Web Designer, Web Developer, Sales Manager, Content Editor..)
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:
- Their role: a description of their position within the company and their responsibilities.
- Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
- Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.
In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs that will demonstrate to them the ongoing effect they are having on the project, how it has benefited the organisation as a whole, and (for bonus points) how their role has benefited from SEO success. Inspiring people in this way leads to their ongoing commitment, and a successful organisation full of motivated, happy people.
How to Set Up a Google+ Brand Page For Your Business
By Chris Crum at WebProNews.
This article assumes you already have a Google+ account. If not, go get one of those first.
1. Go to the “Create a Page” page.
2. Pick a category. You can choose from:
- Local Business or Place (hotels, restaurants, places, stores, services)
- Product or Brand (apparel, cars, electronics, financial services)
- Company, Institution or Organization (Companies, institutions, organizations, non-profits)
- Arts, Entertainment or Sports (movies, TV, books, sports, shows)
- Other (use if your page doesn’t fit in another category)
3. Fill in the info it asks for. This will differ depending on which category you select, but is basically just basic info. It’s probably a good idea to fill out as many of the fields as possible, because the more info you give, the more Google has to work with when it comes to associating your brand with different things. This can’t hurt when it comes to search rankings.
